254-MLE
Miele EuroCucina
With “Designed to Move with You”, Miele describes the kitchen as a place that adapts to the rhythm of everyday life. For EuroCucina 2026 in Milan, the Munich-based agency Avantgarde translated this idea into an exhibition stand defined by a swarm of red panels. It wraps the outer sides of the stand and dips down at the entrance to form a funnel. Beckh Vorhammer developed the parametric model of these ceiling sails.

The semi-transparent panels hang freely below the hall ceiling. In plan, they sit on a grid against which each one is rotated; in height, they follow a free-form, undulating guide surface. They adopt its inclination only in part. An additional, gradually changing rotation tilts the field along individual guide lines, while elsewhere the panels lie closer to the surface. Towards the centre of the stand the swarm thins out until individual elements stand free in space.

Because the panels are layered one behind the other, the stand becomes a play of transparencies. Where they overlap densely, the red condenses into an almost closed surface; towards the edges, the field becomes permeable. With every step the layers shift against each other, and the image of the field changes with the viewer’s position.

Project
Client
Formation
Services
Typology
Partners
Location
Status
Year
PhotographyMiele EuroCucina 2026
Miele
Beckh Vorhammer
Computational Design
Installations
Avantgarde
Milan (IT)
Completed
2026
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